Four Core Aims for Businesses Investing in Custom Content

Four Core Aims for Businesses Investing in Custom Content


In today’s world there is an ever increasing need to connect digitally. This need has changed the face of our marketplace. We no longer rely on Main Street to window shop. Window shopping has literally become browser windows and online product parties. Instead of word of mouth, we turn to testimonials. We trust online reviews like those found on Yelp or Amazon.

Every business knows they need a great website. The next generation of website creation is content management.

Your web designer will create your page, but that’s about it. Then what will you do?

The current market dictates a need for custom content and updated web developments. This content spans beyond your website. More advanced marketing plans entail reaching across a myriad of media platforms.

Many businesses maintain a Facebook page, Instagram account, and/or blog to utilize what is known as “influence marketing.”  The name speaks for itself, wouldn’t you say?


Here are four core ways that updated copy can grow your business:

       Brand and Define your Mission

You have a dream, a goal and a service that you provide. You know that you are offering something spectacular to your clients. Only through effective communication will they know that too. Brand yourself with clear and concise copy. Allow your clients to see exactly why you stand out from the competition by taking a deep dive into your business’s intentions and displaying that on your website.

       Get Them in the Door

Do you go back to the store that is warm, friendly, easy to navigate and interesting? The same applies to websites. By providing rich content, updated information and intuitive navigation, you will attract and retain more customers. If they do not get a good impression from your site, what would make them want to explore your business?

       Be Seen. Be found.      

Ever hear the term SEO? This stands for Search Engine Optimization. It is a heavy technical concept. Basically, it means that there are methods used, in order to rank high in a Google search. Professional content developers study and research these methods and will utilize them when creating your website.


We are all visually tuned in to our environment. If your site has a nice flow, an easy to read format and font, professional imagery and is pleasant to peruse, this leads to conversion. This means your customers like your site and feel good while looking at it. This means prospective clientele find your web content psychologically enticing, and emotionally comforting while they peruse merchandise. Conversely, too much information, hard to read, blurry, low quality images will have them clicking back to their search engine and moving on to the next guy.

Overall, investing in your website and overall online presence is vital in today’s market.

Thinking about improving your image today?

Give us a call to schedule your free consultation.

Mr. and Mrs. Write Content Creation: 845-245-5608

Just like any good investment, your online image is a long term goal with long term payoff— well worth the compound effect.