Goats' Purpose

As a Capricorn Goat I have this vision in my mind that I channel to carry my dream forward into the world so that I can make some meaningful difference before I exit.

When I look around, I find that I usually operate within a space of discernment as I observe my surrounding, and also the space within.

I aim to locate the truth.

I desire to find what is good and of value and expose it.

The converse of this is that I can be excessively critical when I have a problem with something, which of course I need to be careful with as an emotionally responsible human being, since anything can be taken too far.

But I am pulled toward writing killer copy because it draws me towards the light, and allows me the opportunity to use my talents to increase exposure for good, hard-working people that have something to offer to the world.

My favorite type of client is the one who works so hard on their craft they don’t have the time or desire to refine their image.

A collaborative copywriter who sees this in a client and can then harness this energy into a genuinely convincing narrative can make all the difference in the world to a small to medium-sized business in need of increased exposure, operating on a fixed budget.

In today’s world, a business owner stands to gain quite a bit from working with marketing and SEO experts who take a creative approach to their client’s needs. These people are not only an objective eye, or an independent consultant, they literally control who and what gets seen, and on what terms.

Knowledge is power. Coupled with outside-the-box thinking and genuine care, this knowledge is  King Arthur Golden Chalice kind of serum.

The reason my wife and I started Copy Goat Media was to utilize our collective talents in a responsible way to bring attention to hard-working people who stand to benefit from increased traffic.

It is our dream that someday we can say we have built something that has truly brought a lot of good into the world.

In this way, our vision aligns with the clients we work with, making collaboration that much more connected and meaningful.

Four Core Aims for Businesses Investing in Custom Content

Four Core Aims for Businesses Investing in Custom Content

 

In today’s world there is an ever increasing need to connect digitally. This need has changed the face of our marketplace. We no longer rely on Main Street to window shop. Window shopping has literally become browser windows and online product parties. Instead of word of mouth, we turn to testimonials. We trust online reviews like those found on Yelp or Amazon.

Every business knows they need a great website. The next generation of website creation is content management.

Your web designer will create your page, but that’s about it. Then what will you do?

The current market dictates a need for custom content and updated web developments. This content spans beyond your website. More advanced marketing plans entail reaching across a myriad of media platforms.

Many businesses maintain a Facebook page, Instagram account, and/or blog to utilize what is known as “influence marketing.”  The name speaks for itself, wouldn’t you say?

 

Here are four core ways that updated copy can grow your business:

       Brand and Define your Mission

You have a dream, a goal and a service that you provide. You know that you are offering something spectacular to your clients. Only through effective communication will they know that too. Brand yourself with clear and concise copy. Allow your clients to see exactly why you stand out from the competition by taking a deep dive into your business’s intentions and displaying that on your website.

       Get Them in the Door

Do you go back to the store that is warm, friendly, easy to navigate and interesting? The same applies to websites. By providing rich content, updated information and intuitive navigation, you will attract and retain more customers. If they do not get a good impression from your site, what would make them want to explore your business?

       Be Seen. Be found.      

Ever hear the term SEO? This stands for Search Engine Optimization. It is a heavy technical concept. Basically, it means that there are methods used, in order to rank high in a Google search. Professional content developers study and research these methods and will utilize them when creating your website.

       Imagery

We are all visually tuned in to our environment. If your site has a nice flow, an easy to read format and font, professional imagery and is pleasant to peruse, this leads to conversion. This means your customers like your site and feel good while looking at it. This means prospective clientele find your web content psychologically enticing, and emotionally comforting while they peruse merchandise. Conversely, too much information, hard to read, blurry, low quality images will have them clicking back to their search engine and moving on to the next guy.

Overall, investing in your website and overall online presence is vital in today’s market.

Thinking about improving your image today?

Give us a call to schedule your free consultation.

Mr. and Mrs. Write Content Creation: 845-245-5608

Just like any good investment, your online image is a long term goal with long term payoff— well worth the compound effect.